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Published on May 5, 2008


AdvocateKhoj is a new service, where advocates compete for your business. Here’s how it works:

  • You post a short description of your legal needs by answering a few questions
  • The service then notifies available lawyers about the new case posting
  • They can review your case and then respond to you about your case details
  • You can review their responses, view their profiles and then decide which lawyer to hire

The service is pretty much similar to LendingTree, ApnaLoan, albeit for legal services. One of possible issues that might arise is whether users will be able to trust the lawyers via the service. Till the service sees some user adoption and builds feedback data related to the lawyer profiles, users may be apprehensive in using AdvocateKhoj for major legal jobs. The service, however, can be of good use for startups, who need to be frugal on such aspects.

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