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Published on March 22, 2008, a joint venture between India-based Neosys and US-based Nubia, has launched a virtual match-making service that aims to bring together lawyers searching for clients and clients looking for well-qualified lawyers for their legal issues.

According to, consumers who are in need of legal assistance can present their case by answering some questions about their legal situation on the site without revealing their identity.

Lawyers enrolled with would review these cases and send their replies. The consumer can now view the responses from various advocates, check their background information, education and experience, and then make an informed decision on whom to engage for their case.

According to AdvocateKhoj, the website uses automated online technologies that match specific needs of a consumer with a lawyer by matching geographically, and also based on a lawyer's various salient attributes and legal expertise.

Anoop Vincent, co-founder, AdvocateKhoj, has said, “It's obvious that consumers would embrace this new and unique service as all of us prefer to make empowered and informed decisions. The search for a well-qualified lawyer or a good client should be no different.”

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